My Favorite Advertisement

My favorite advertisement in recent times definitely has to be the advertisement for TATA Safari Dicor 2.2 VTT. Everything about this advertisement is beautiful.
Theres a certain class of people who would like to owe a SUV. This commercial has aptly targeted its customer by the way the product has been presented. The theme is excellent and it is bound to get all the attention. It also has a very impressive punch line.
Hats off to the makers of this advertisement.

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More about it

• How about choosing a different theme which might not be directly linked to the product?

This can be done for big brands and this can do wonders.
Eg. 1. Coca Cola India
They are relating their products to happiness. Now for heaven sake...How could you relate a burp genarating drink to happiness. But the ad has left an impression.
Coca Cola India- "little drops of joy"

Nokia
Even Nokia has taken a step in this direction. They have also made a nice attempt to link Nokia mobile phones with happiness.

• Give people a new way of doing things- a new way of life!!!

Brands like Kurkure, Lays are presenting their product as the perfect substitute for the traditional sweet dishes. I think the market is right for companies manufacturing sweets(say, Haldirams) to counter attack these ads and create a niche for themselves.