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Check your favorite ads, comment on what you like/dislike and lets discuss it out here. I would be adding more videos soon...

Great ad! . . . Somehow, I don’t remember the brand.

Last night I saw this ad for an insurance company. It was good, very well made and almost made me buy the product. The biggest problem now is- I don’t remember which brand it was. How could I miss it? I am so forgetful . . . Has this happened to you??? Let me safely assume – “YES”
Do you think it’s you who is responsible for not being able to remember the brand? I don’t think so! These ad agencies have been making ads for centuries and I wonder why they don’t understand this simple thing. How can anyone (unless you have super abilities) remember some text(name of the brand) which is hardly displayed for a few seconds just after watching a beautiful, heart-touching video?
There is a very good solution to this problem. Instead of simply showing the video clip and assuming the viewers will blindly associate the ad (video clip) with the brand, these companies/agencies can provide a company logo in some corner of the video throughout. Reliance Communication’s ad makers, I believe, have understood this clearly and have been following the same.
I am sure there would be advocators of the theory which doesn’t believe in revealing the brand till the end. They probably believe in some “suspense effect” which hardly works in today’s market simply because you have so many competitors to compete with.

I have removed the texts(name of the brand)from this clip. Don't you think it would be great to have the name of the brand throughout to get the best out of this beautiful ad?
Note: The 1st 10 secs of the video is blank.

Dark Temptation… Is it the Axe effect?

It will turn out to be one of the biggest successes out of the Axe Empire. I seriously believe the ad agency deserve a special award for this one ad. And … why not? I am gonna get the deo spray without even testing it. Does it really matter after what was shown in the commercial? I would call it sheer magic to be able to trigger off people’s head …mind you people are blessed with a brain! And even then the few odd second of this commercial has managed to get over my brain. I wouldn’t mind shelling out a hundred or two to get my ass bitten by a hot chick. I know that’s too much of imagination…but that’s the magic which I am talking about.

My Favorite Advertisement

My favorite advertisement in recent times definitely has to be the advertisement for TATA Safari Dicor 2.2 VTT. Everything about this advertisement is beautiful.
Theres a certain class of people who would like to owe a SUV. This commercial has aptly targeted its customer by the way the product has been presented. The theme is excellent and it is bound to get all the attention. It also has a very impressive punch line.
Hats off to the makers of this advertisement.

You can post comment about your favorite commercial right here.

More about it

• How about choosing a different theme which might not be directly linked to the product?

This can be done for big brands and this can do wonders.
Eg. 1. Coca Cola India
They are relating their products to happiness. Now for heaven sake...How could you relate a burp genarating drink to happiness. But the ad has left an impression.
Coca Cola India- "little drops of joy"

Nokia
Even Nokia has taken a step in this direction. They have also made a nice attempt to link Nokia mobile phones with happiness.

• Give people a new way of doing things- a new way of life!!!

Brands like Kurkure, Lays are presenting their product as the perfect substitute for the traditional sweet dishes. I think the market is right for companies manufacturing sweets(say, Haldirams) to counter attack these ads and create a niche for themselves.

Introduction

How much are we influenced by advertisements? A deep thought and a serious insight would indicate that almost all our “consumer behavior” is entirely dependent upon what we watch on our television screen, see on billboards around the corner and hear on radio. Advertisements, invariably, are able to make an impact on our mind. Some leave behind an everlasting impression and some are so evanescent. Some makes us go crazy and some makes us change our TV channel. Some have the potential of being your mobile’s new ringtone and some compel you to mute your TV.
Are we completely DEPENDENT on commercial? Anyways, this is not the matter of concern, here, in this blog.
As the title of this blog suggests, I’ll try my best to present a critical analysis on advertisements. Here are few things which I consider should be taken under consideration for making a good commercial.
• What should be the area of coverage?
Now by area of coverage I mean both people and place. Certain product would be applicable for or used by only a particular group of people where as certain product would be used in a specified region.
A very good example where this point is seriously taken into account is the new commercial for Safari Dicor. SUVs are very specific for a certain class of people and this new ad is bound to touch the right chords. Well, I’ll certainly talk a lot more on this ad as this one has turned out to be my favorite ad in recent times.

• Brand Ambassador
Does a product really require a brand ambassador?
Certain products do and some don’t. Products like toothpaste wouldn’t really require a brand ambassador where as products like sports gear wouldn’t make any impact without one.

A successful alternative for a brand ambassador would be creating a fictitious icon of your own. Silky Kumar of Axe deodorant fame is a good example.

• Brand Consciousness/Brand Loyalty
A very good way of creating brand loyalty in this world of Web 2.0 is through websites. This has been adopted by Coca Cola, Pepsi etc in the past to Sunsilk (shampoo brand) in recent days. Sunsilkgangofgirls.com has certainly added a feather in sunsilk’s cap.

• Impressive Punch Line
I am sure the punch line for Fast track (watch brand) has left behind some impression. “How many you have?” would certainly urge you for creating a personal collection of the brand.
“Reclaim Your Life” (punch line for Safari Dicor) would also impel a SUV loving guy to have a Safari Dicor for himself.